If you want to learn how to build wild demand FOR YOUR NEXT LAUNCH:

PRE-LAUNCH WARM-UP CONTENT CALENDAR

The UNSKIPPABLE strategy that’ll explode
your sales and build Apple-level hype
for your next launch.

The UNSKIPPABLE strategy that’ll explode your sales and build
Apple-level hype for your next launch.

The difference between explosive, profitable launches and ones that fall flat? 

One has hype, the other doesn’t.

Think about how Apple used to have people lining up around the corner the night before a new iPhone was released...

There’s hype.
There’s media attention.
There’s anticipation.

People lined up the night before with glee at the idea of being the first person inside the store on the day of release. People signed up weeks and months in advance, waiting for the day they get to hold the product in their hands.

This is not an accident.

This is created through a deep understanding of buyer psychology, energetic mastery, and creative communication strategy. Apple did the work to build its brand into something instantly recognisable and uses that to drive demand for its products and launches.

…and now?

It’s one of the biggest companies in the world.

Now your business might not
be as big as Apple

but here’s how this applies to you.

Even as a recognisable, household name, Apple doesn’t just post once and hope people buy.

They drip out strategic content and teasers that drive demand and create explosive product launches.

What we can learn from Apple?

The pre-launch, hype-building phase is the most crucial part of any successful launch.

And if you don’t already have an established brand and millions of followers like Marie Forleo?

You ESPECIALLY can’t ignore the pre-launch content and warmup phase if you want to successfully launch a product or program.

The pre-launch is the oxygen that fuels your launch.


“But Phoebe, how can I create Apple-level hype when I don’t have Apple’s marketing team, budget, or huge audience…?”

You use strategic content that leans into buyer psychology to warm up your existing audience and get the right-fit clients so damn excited for your upcoming offer they can’t help but buy.

The easiest, most efficient way to do that?

Bingeable Instagram Stories that lead your audience along the buyer journey, build anticipation, and leave people wanting more.

And I’ll give you the exact strategies I’ve used to warm up my audience and generate
$600k+ launches inside this training…

When you purchase Pre-Launch Warmup Content Calendar & Training, you'll get instant access to game-changing resources:

  • The Warm-Up Content Framework, including the 3 pillar framework that keeps your messaging clean and your audience intrigued
  • My exact IG Story Warmup Sequence, with screenshots and the “why” behind every slide so you can replicate it in your own business
  • The 6 psychological triggers you need to hit to motivate your audience into action

PLUS get access to:

  • The exact calendar I use to plan out all of my pre-launch content

This makes everything you get well over $300 in value!

And you can get it all for just $97 today!


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