If you have an offer that helps people get results, whether you’re an Entrepreneur, Artist, or Academic… if you want to grow your brand and reach more people, the absolute most effective way to grow your audience without becoming a content factory and slave to the algorithm is to create a well laid out guidebook funnel. 

Say goodbye to free PDF’s that people forget about within 5 minutes. 

I’m talking about taking the genius from your years of experience in your field and extrapolating that into a guidebook that utilises Marketing Psychology to turn a total stranger who just found you on the internet, into a loyal fan, ready to work with you. 

This is the best way to grow your email list and the most reliable way to market your business. We cannot rely on social media alone. The true value and strength of a business is in the email list. You own it. It’s not going anywhere and it never changes (unlike the aherm algorithms constant whims). 

I started taking Email seriously in December 2020. My business had just generated $187k with one signature offer. I was ready to scale. I consulted with a Launch Strategist who had recently helped a client create a $300k launch. 

Together we went through my launch process. She reviewed all of my launch assets (my previous biggest launch was $58,000) and pointed out that I didn’t have a “Lead Magnet”. 

Me: “Ughh, like those free PDF’s? I hate those. They’re always so crap. Do I really need one?” I asked.

Launch Strategist: “If you want to do a 6-figure Launch, then YES.” 

I didn’t want to create another crappy thing that people forget they even opted into. So, I decided to write an ebook instead. I wrote a 44-page guide on how to market by your unique blueprint… and well, it went kinda vir@l.

We released that first ebook in March 2021... 

Much to my surprise, we did a $294,000 launch. 

In September 2022 I revised that book and released a second edition 88-page guide that took my brand to unimaginable heights.